How PR moves markets, builds alignment, and earns influence (video)

At a time when AI can generate stories in seconds, OPRG CEO Chris Foster reminds us of a vital truth: AI can tell a story, but it isn’t a storyteller.

At PRAXIS 2025, he challenged communicators to see storytelling not as craft, but as strategy itself.  Because in PR, the story is the strategy – the organizing force that moves markets, builds alignment, and earns influence.

This is a moment for the industry to recognize its power.
PR professionals aren’t behind the scenes. They’re behind the strategy.